Posts By: Greg Saunders
Greg Saunders, co-founder and creative director at White Label, discusses the evolution of branded events and the importance of ‘pushing the peanut’.
In the 90s branded events tended to be quite straightforward and usually involved little more brand engagement than popping up a few banners onto a wall. Then came experiential, the brave new face of branded experiences, allowing a deeper dive into the world and stories of a particular brand. And as brands started to be experienced rather than simply consumed, so came the realisation that face-to-face consumer interaction at experiential events just may be the future of marketing.